Research into Condè Nast
Statement Of Intent
Inspired by the GQ cover of the iconic Punjabi singer Diljit Dosanjh , who has created history by having sold out shows in cities worldwide as well as gaining international recognition, I have decided to specifically focus on Vintage , retro Punjab with the brief of ‘ style ’ . There are many magazines available that promote “Asian” fashion, mainly that in the central of I ndia, howev er, undermine s the community from the North, where tradition is most authentic. The pricing will be £5.99 as Etsy Uk Offers a Sikh-themed magazine for the same price. R eaders will have access to different elem ents of style including suits, jewellery and different turban st yles. The magazine meets the typical conventions by having a masthead ‘ Virsa ’ (heritage) which agrees with the idea of the magazine, a tagl ine ‘Rooted in heritage, inspired by tradition’ to emphasis the concept of tradition be i ng stylish, the date , barcode and cover lines which will allow readers to gain an ins...
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