Statement Of Intent

Inspired by the GQ cover of the iconic Punjabi singer Diljit Dosanjh, who has created history by having sold out shows in cities worldwide as well as gaining international recognition, I have decided to specifically focus on Vintage, retro Punjab with the brief of ‘style. There are many magazines available that promote “Asian” fashion, mainly that in the central of India, however, undermines the community from the North, where tradition is most authentic. The pricing will be £5.99 as Etsy Uk Offers a Sikh-themed magazine for the same price. Readers will have access to different elements of style including suits, jewellery and different turban styles. The magazine meets the typical conventions by having a masthead ‘Virsa’ (heritage) which agrees with the idea of the magazine, a tagline ‘Rooted in heritage, inspired by tradition’ to emphasis the concept of tradition being stylish, the date, barcode and cover lines which will allow readers to gain an insight into what to expect. The colour palette will be majestic that highlights the royal culture. Edition 1 will focus on men's fashion which includes different outfits and will explore the concept of a turban not just as an accessory, but the history. Edition 2 will explore women's fashion, jewellery and footwear that ties the look together. There will be a mention of an upcoming edition which will give tips as to how to dress for weddings. There will be QR codes available for readers to scan where they will be automatically directed to the website. The website will feature models in different clothing and will be followed by an interview with the designer of the clothes who explains the journey behind each stitch. This magazine aims to emphasise the beauty of culture, and educate the future generation about their heritage

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